VP, Marketing - Sequen AI
ABOUT US
Building the ranking intelligence layer for the internet.
Sequen provides an integrated platform that pairs cutting-edge frontier ranking models with the infrastructure to run them in production—at sub-25ms latency and enterprise scale. The world's largest retailers, marketplaces, and travel platforms use Sequen to rank, recommend, and personalize, with an autonomous research engine that compounds model performance into revenue and margin lift measured in hundreds of millions of dollars per customer.
ABOUT THE ROLE
Build the function: Own the marketing function end to end, including overall strategy, budget allocation, P&L management, team structure, and commercial results.
Define the category: Build and execute the go-to-market narrative for a category-defining AI platform selling into the world's largest enterprises.
Drive pipeline growth: Architect demand generation and pipeline strategies for high-ACV enterprise transactions—your north star is qualified pipeline and revenue influence, not vanity metrics.
Sharpen the positioning: Lead corporate positioning, messaging, and brand across all channels, partnering closely with the CEO and CRO to continually refine how we tell the Sequen story.
Build the content engine: Establish a robust thought leadership and content engine, creating high-impact customer proof points, deep case studies, and executive-level collateral that moves seven- and eight-figure deals forward.
Deploy field marketing: Own and design field and event marketing initiatives, including exclusive executive dinners, industry conferences, and account-based programs targeting Fortune 500 buyers.
Develop ABM playbooks: Establish a high-touch Account-Based Marketing (ABM) strategy in tight lockstep with Sales, focusing on our named-account universe of enterprise retailers, marketplaces, and travel companies.
Construct marketing operations: Stand up Sequen's marketing operations, attribution models, and reporting infrastructure from the ground up to ensure data-driven decision-making.
Build and lead the team: Recruit, manage, and scale a high-performing, agile marketing organization as the company scales.
Drive company strategy: Serve as a key member of the leadership team, actively contributing to broader company strategy and planning beyond traditional marketing boundaries.
ABOUT YOU
Proven leadership: Bring 8+ years of B2B marketing experience, including 4+ years leading marketing initiatives at a high-growth enterprise software or artificial intelligence company.
Hypergrowth experience: Have successfully built and scaled marketing functions from early stage through rapid market expansion—ideally spanning Series A through Series C environments.
Enterprise sales fluency: Understand complex enterprise sales motions involving long cycles, multi-stakeholder buying committees, and high ACVs, and know exactly how marketing can accelerate them.
Financial rigor: Have directly owned a marketing P&L and can speak fluently to capital allocation, Customer Acquisition Cost (CAC), pipeline contribution, and overall ROI.
Elite storytelling: Stand out as a world-class storyteller who can effortlessly translate deep technical capabilities into clear, compelling business value for C-suite buyers.
Technical credibility: Possess deep experience marketing highly technical products to technical executives—CTOs, CIOs, VPs of Engineering, and machine learning leaders—and know how to earn credibility with builders.
ABM expertise: Excel at executing high-yield, account-based marketing campaigns targeting Fortune 500 enterprises.
Player-coach mindset: Operate comfortably as a player-coach, equally skilled at setting high-level board room strategy and drafting the first copy for a key landing page.
Extreme ownership: Take absolute accountability for your work, navigating ambiguity with agility and proactively resolving obstacles to deliver results.
Startup DNA: Thrive in fast-paced, rapidly evolving environments, ideally with a track record of building successful marketing programs from 0 to 1.
Academic foundations: Hold a Bachelor’s degree in Marketing, Business, or equivalent professional experience.
Strong Candidates May Also Bring
Domain experience: Prior experience marketing artificial intelligence, machine learning, data infrastructure, or personalization technology.
Vertical expertise: A deep understanding of selling or marketing directly into the retail, e-commerce, marketplace, or travel verticals.
Multi-stakeholder familiarity: A track record of marketing technical products into complex technical buying committees (engineering, data science, and platform operations teams).
Category creation background: Prior experience leading category creation, naming, or corporate repositioning efforts at a venture-backed startup.
Hybrid motion exposure: Experience supporting developer-focused, product-led narratives alongside highly structured, sales-led enterprise motions.
What We Value
High-impact influence: A high-visibility, executive leadership role directly shaping the commercial trajectory of a category-defining AI company.
Pioneering narrative: The unique opportunity to define and scale the industry category narrative for frontier ranking intelligence.
Executive partnership: Direct partnership and collaboration with the founding team with a dedicated seat at the executive table.
Uncapped reward: Highly competitive base salary, performance metrics, and meaningful, early-stage executive equity.